GETTING BATTLE READY
Consumer tech sector.
“James brings the motivated approach he demonstrated on SAS: Who Dares Wins to his work ethic and is a creative and strategic thinker. He offered a range of expertise and support in all phases of the launch of our lifestyle app – from planning to delivery – and his knowledge of the media was key to successfully telling the story of the app to a wide audience.”
- Jason Fox, SAS: Who Dares Wins and Founder of Battle Ready 360
Battle Ready 360
The Brief
To support Jason Fox and Ollie Ollerton, of SAS: Who Dares Wins fame, as they ventured into the world of online fitness, with the launch of Battle Ready 360.
The Challenges
Foxy and Ollie were entering an extremely crowded market and faced the prospect of competing with gym memberships and a myriad of other apps that the target audience of young and active people already subscribed to. They needed a USP.
The Development
Highlighting the app’s insights into the special forces mindset, and with the topic of mental health so prominent on today’s agenda, a series of personal and touching interviews focused on the guys’ own lived experiences, addressing mental health issues and our attitudes towards them. Through an additional focus on the app’s unique character profiling tool, we also demonstrated how mental fitness is a crucial part of a health and wellness programme.
The Results
Knowing Foxy and Ollie from my time on SAS: Who Dares Wins, I understood their mindset and what their expectations would be. Motivated by this, rather than intimidated, I delivered a marketing and communications strategy that positioned the brand in front of all the right audiences, with media launch coverage amongst some of the lifestyle sector’s biggest players, including GQ, T3, Shortlist, The Sun, and Men’s Health magazine in print and online.
